Amazon Product Image Requirements
Pixel sizes, the zoom threshold, the pure-white-background rule, frame fill, accepted formats, and what you can and cannot put on the main image versus the additional images on an Amazon listing.
Selling on your own store too? Check the exact image sizes your site is serving.
Run a free scan →Selling across multiple channels? See our cross-platform product image guide for Shopify, WooCommerce, and more.
Quick Answer
Upload the main image at 2,000×2,000 pixels, square, on a pure white background (RGB 255, 255, 255), with the product filling at least 85% of the frame. The longest side must be at least 1,000 pixels to turn on zoom, and the file must stay under 10 MB. No text, logos, watermarks, or props on the main image.
That covers the main image, which is the one Amazon enforces most strictly. The additional images are where you get creative — angles, lifestyle shots, and infographics with text are all allowed there. The rest of this guide covers the exact numbers and the main-versus-additional distinction.
Main Image Requirements
| Requirement | Spec | Notes |
|---|---|---|
| Minimum size | 1,000 px longest side | Below this, zoom is disabled |
| Recommended size | 2,000×2,000 px | Retina-sharp, zoomable, under 10 MB |
| Maximum size | 10,000 px longest side | Rarely needed; larger files load slower |
| Aspect ratio | 1:1 (square) | Amazon displays in a square frame |
| Background | Pure white (255, 255, 255) | Automatically enforced; off-white is rejected |
| Product fill | 85%+ of the frame | Product is clearly the subject |
| Formats | JPEG, TIFF, PNG, GIF | JPEG recommended; no animated GIF |
| Color space | sRGB or CMYK | sRGB is the safe default for web |
| File size | Under 10 MB | Per image |
| Not allowed | Text, logos, watermarks, borders, props | Main image is product-only |
These are Amazon's Seller Central product image requirements. Some categories (books, media, apparel) have additional rules; check your category's style guide in Seller Central for exceptions.
The 1,000-Pixel Zoom Threshold
The single most important number is 1,000 pixels on the longest side. That is the threshold that activates Amazon's hover-to-zoom feature. Shoppers rely on zoom to inspect texture, materials, labels, and detail before buying, and listings without zoom convert measurably worse.
Meeting the minimum is not the goal, though. At exactly 1,000 pixels, zoom turns on but the zoomed view is soft. At 2,000 pixels, the zoom is crisp and the image looks sharp on high-density displays. Because the file still lands well under the 10 MB cap, there is no reason to upload the bare minimum. Treat 1,000 as the floor and 2,000 as the target.
The White Background Rule
The main image must sit on a pure white background — RGB 255, 255, 255, the exact white that blends into the Amazon search and product page. This is enforced automatically: Amazon's systems detect off-white, gray, or textured backgrounds and reject the image or suppress the listing.
The common failure is a background that looks white to the eye but measures 250, 250, 250 or has soft gray shadows around the product. Shooting on a white sweep is a start, but most sellers still need to clean the background to true white in editing. If you photograph on white and the corners of your exported image are not exactly 255, 255, 255, correct them before uploading.
Additional Images: Where the Rules Relax
A listing supports up to nine images total: the main image plus up to eight additional ones (Amazon usually shows seven on desktop). The additional images are not held to the white-background or product-only rules, so this is where you actually sell:
- Alternate angles — back, sides, top, and any detail the main image can't show.
- Scale and dimensions — an infographic with measurements, or the product next to a common object for size reference.
- Lifestyle shots — the product in use, in context, with real backgrounds.
- Feature callouts — text and graphics highlighting materials, benefits, or what's in the box.
- Comparison — how the product differs from alternatives or across variations.
Keep the additional images at the same 2,000-pixel, square, zoom-enabled quality as the main image. The relaxed rules are about content, not quality — a blurry lifestyle shot hurts as much anywhere in the gallery.
Need to crop product shots to an exact square before uploading? Do it in your browser.
Resize an image →Common Mistakes
- Uploading under 1,000 pixels. The image displays but zoom stays off, and shoppers who can't inspect detail hesitate. Always clear 1,000 on the longest side; aim for 2,000.
- Almost-white backgrounds. A background that measures 250, 250, 250 or carries soft shadows can trip Amazon's automated rejection. Correct the main-image background to exactly 255, 255, 255.
- Text or badges on the main image. “Best seller,” a logo, a discount flash, or a border on the main image violates the product-only rule. Save those for additional images.
- Non-square uploads. A 4:3 or 16:9 product photo gets padded or cropped inside Amazon's square frame. Export at 1:1.
- Product filling too little of the frame. A small product lost in white space reads poorly as a thumbnail in search. Fill 85% or more.
- Oversized files. A 9,000-pixel, 15 MB TIFF exceeds the 10 MB cap and slows the page. Export a 2,000-pixel JPEG instead; the visible quality is identical.
Tools That Help
Amazon does not compress or resize on your behalf the way a website platform does, so the file you upload is close to what shoppers see. That makes prepping the source correctly the whole game: right size, square, true-white background, under the file cap.
- Image Dimension Finder — confirm a product shot clears the 1,000-pixel zoom threshold before you upload.
- Social Media Image Resizer — crop a photo to an exact 1:1 square in your browser (nothing is uploaded).
ShortPixel
A web-based bulk compressor for JPG and PNG. Useful for keeping a batch of 2,000-pixel product shots under Amazon's 10 MB per-image cap without visible quality loss, and for prepping the same photos for your own storefront.
Try ShortPixelFrequently Asked Questions
What size should Amazon product images be?
Amazon requires at least 1,000 pixels on the longest side to enable the zoom feature, and recommends larger. Upload at 2,000×2,000 pixels for a crisp, zoomable image that stays well under the 10 MB file cap. The longest side can go up to 10,000 pixels, but 2,000 is the practical sweet spot: sharp on retina displays, fast enough to load, and comfortably above the zoom threshold.
Why do Amazon images need to be 1000 pixels?
The 1,000-pixel minimum on the longest side is the threshold that activates Amazon's zoom feature. Below 1,000 pixels, shoppers cannot hover to zoom into the product, which measurably reduces conversion because buyers rely on detail inspection. Any image under 1,000 pixels on its longest side still displays, but without zoom. This is why 1,000 is the floor and 2,000 is the recommendation.
Does the Amazon main image have to have a white background?
Yes, for the main image. Amazon requires a pure white background (RGB 255, 255, 255) on the main product image, and its automated systems actively detect and reject images that are off-white or have a visible backdrop. The product must be the only thing shown, with no props, text, logos, watermarks, or borders. Additional images (the ones after the main) are not held to this rule and can use lifestyle backgrounds and graphics.
How much of the frame should the product fill?
The product should fill at least 85% of the image frame on the main image. Amazon wants the product to be clearly the subject, not a small object floating in white space. Fill too little and the listing looks unprofessional and the thumbnail reads poorly in search results; fill too much (touching the edges) and the image looks cramped. Aim for roughly 85–90% with a small margin.
What image formats does Amazon accept?
Amazon accepts JPEG (.jpg), TIFF (.tif), PNG (.png), and non-animated GIF (.gif). JPEG is the recommended and most common format because it balances quality and file size well for product photography. Images should be in the sRGB or CMYK color space. Whatever format you choose, stay under the 10 MB per-image file size limit.
How many images can an Amazon listing have?
A listing can have up to nine images: one main image plus up to eight additional images, though Amazon typically displays seven on the desktop product page. Use the additional slots for different angles, close-ups of details, scale and dimension infographics, lifestyle shots showing the product in use, and comparison or feature callouts. Unlike the main image, additional images allow text and graphics.
Should Amazon product images be square?
Square (1:1) is strongly recommended. Amazon displays product images in square frames, so a square upload avoids letterboxing and awkward cropping in the gallery and search thumbnails. A non-square image gets fit into the square frame with padding or is cropped, neither of which looks as clean. Shoot and export at a 1:1 ratio, for example 2,000×2,000 pixels.
Related Guides
- E-commerce product image dimensions — cross-platform product sizes for Shopify, WooCommerce, BigCommerce, and Magento.
- Etsy image sizes — the other big marketplace, with a looser but crop-sensitive thumbnail.
- Shopify image sizes — if you also run a Shopify store alongside Amazon.
- Best image sizes for websites in 2026 — the full per-context size reference.
- Find oversized images on your website — audit your own storefront for images that are too large.
- Social media image sizes — dimensions for promoting your products on social channels.
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