Etsy Image Sizes: Listing Photos, Thumbnails, and Banners

Recommended dimensions for Etsy listing photos, the shop icon, cover photo, and banners — plus how Etsy crops the listing thumbnail differently on desktop and mobile, and what to upload so it looks right in both places.

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Quick Answer

Upload listing photos at 2,000×2,000 pixels, square, with the product centered and some margin around it. Etsy recommends at least 2,000 pixels on the shortest side, and a centered square survives the thumbnail crop cleanly (Etsy crops to 4:3 on desktop and 1:1 on mobile). Keep files reasonably compressed so they upload reliably.

That single rule covers listing photos, which is most of the work. The rest of this guide covers the thumbnail crop, the shop icon, and the banner formats, plus the mistakes that make Etsy photos look off.

Recommended Sizes by Element

ElementUpload SizeAspect RatioNotes
Listing photo2,000×2,000 (or larger)1:1 or 4:3At least 2,000 px on the shortest side
Listing thumbnail (crop)from the first photo4:3 desktop / 1:1 mobileCenter the subject so both crops work
Shop icon (logo)500×5001:1Shows small; use a simple, high-contrast mark
Cover photo (large banner)3,360×8404:1Min 1,200×300; cropped by device
Big banner1,600×4004:1Classic format; min 1,200×300
Mini banner1,600×213~7.5:1Min 1,200×160
FormatsJPG, PNG, GIF, WebP—JPG for photos; keep files near or under 1 MB

How Etsy Crops the Listing Thumbnail

This is the detail that trips up most sellers. The photo you set as your first listing image is not shown at its full aspect ratio in search — Etsy crops it into a thumbnail, and the crop is different depending on the device. On desktop, the thumbnail is 4:3 (landscape). On mobile, it is 1:1 (square).

The same photo therefore gets cut two different ways. If you upload a tall portrait image with the product filling the height, the desktop 4:3 crop trims the top and bottom, and the mobile square crop trims differently again. Either can lop off the top of a product or leave it awkwardly framed.

The fix is simple: upload a square photo with the product centered and margin around it. A centered subject with breathing room survives both the 4:3 and 1:1 crops, so your thumbnail looks intentional in search on every device. This is the single highest-impact habit for Etsy photos, because the thumbnail is what earns the click.

Shop Icon and Banners

The shop icon is your logo at 500×500 pixels. It appears next to your shop name all over Etsy, usually small and often rounded, so a detailed image or fine text turns to mush. Use a simple, high-contrast mark that reads at a glance.

For the top of your shop page, Etsy offers a few banner formats:

  • Cover photo (3,360×840): the current large hero banner. It is cropped differently across devices, so keep your shop name and key visuals in the central area.
  • Big banner (1,600×400): the classic wide banner, minimum 1,200×300.
  • Mini banner (1,600×213): a short strip, minimum 1,200×160.

All banners are wide and short, so treat them as typographic headers rather than detailed photographs — a busy image reads as clutter at that aspect ratio. Whichever format your shop uses, design to the center and let the edges be decorative, since the crop tightens on smaller screens.

Need to crop a product shot to a clean square before uploading? Do it in your browser.

Resize an image →

Listing Photos: Use All 10

An Etsy listing supports up to 10 photos, and shoppers scroll through them before buying. The first is your thumbnail and does the most work, but a full set of strong photos consistently converts better than a sparse one. A useful sequence:

  • Photo 1: clean, centered hero shot on a simple background — this is the thumbnail.
  • Angles: front, back, sides, and any detail the hero can't show.
  • Scale: the product held, worn, or next to a common object for size reference.
  • In use: a lifestyle shot showing the product in context.
  • Variations: colors, sizes, or options the listing offers.
  • Details: close-ups of texture, materials, or craftsmanship.

Common Mistakes

  • Ignoring the thumbnail crop. A photo that looks fine at full size can lose the product in the 4:3 desktop or 1:1 mobile crop. Center the subject with margin.
  • Uploading under 2,000 pixels. Etsy recommends at least 2,000 px on the shortest side. Smaller photos look soft and disable a good zoom experience.
  • Sending huge, uncompressed files. Photos much larger than 1 MB can fail to finish uploading on slow connections. Compress before uploading.
  • A detailed shop icon. The icon shows tiny and often rounded. Fine text and busy logos disappear. Use a simple mark.
  • Mixed listing ratios. Some square, some portrait, some landscape makes your shop grid look uneven. Pick one ratio, ideally square, across listings.
  • Only two or three photos. You get 10 slots and shoppers use them. Empty slots are missed chances to answer a buyer's question before they ask it.

Tools That Help

Etsy resizes and serves your photos responsively, but the crop and compression start from what you upload, so prepping a clean square source is the high-leverage move. A couple of ways to check and prep:

Affiliate disclosure: Some links below are affiliate links. If you sign up for a paid plan we may earn a commission at no extra cost to you. We only recommend tools we have evaluated. Full disclosure.

ShortPixel

A web-based bulk compressor for JPG and PNG. Handy for getting a batch of large product photos comfortably under Etsy's upload-friendly file size without visible quality loss, and for prepping the same shots for your own storefront.

Try ShortPixel

Frequently Asked Questions

What size should Etsy listing photos be?

Etsy recommends listing photos at least 2,000 pixels on the shortest side. Upload at 2,000×2,000 pixels (square) for the safest result, or 2,700×2,025 for a 4:3 image. Larger is better for the zoom feature — 3,000 pixels on the long side gives shoppers a crisp close-up. Keep each file reasonably small, since photos much larger than 1 MB can fail to finish uploading on slow connections.

What is the Etsy thumbnail size and ratio?

Etsy crops the first listing photo into the thumbnail shown in search and on your shop page. On desktop that crop is 4:3 (landscape); on mobile it is 1:1 (square). Because the same photo is cropped two different ways, the safe approach is to upload a square image with the product centered and some breathing room around it, so neither crop cuts off anything important. Upload at least 2,700×2,025 to keep the thumbnail sharp.

What size is an Etsy shop banner?

Etsy offers a few banner formats. The large cover photo is 3,360×840 pixels (minimum 1,200×300). The classic big banner is around 1,600×400 (minimum 1,200×300), and the mini banner is about 1,600×213 (minimum 1,200×160). The cover photo is the current large hero format and is cropped differently across devices, so keep your shop name and key visuals near the center.

What size should the Etsy shop icon be?

The Etsy shop icon (your logo) should be 500×500 pixels, square. It displays small and often as a circle or rounded square, so use a simple, high-contrast mark rather than a detailed image or fine text. This is the icon that appears next to your shop name across Etsy, so it needs to read clearly at tiny sizes.

What image formats does Etsy accept?

Etsy accepts JPG, PNG, GIF, and WebP. JPG is the best choice for product photographs because it keeps file size low while looking sharp. Use PNG for graphics or anything needing transparency. Keep files reasonably compressed — Etsy notes that images larger than about 1 MB can fail to finish uploading on slower connections, so compress before uploading rather than sending the full-resolution original.

How many photos can an Etsy listing have?

An Etsy listing can have up to 10 photos. The first photo becomes the thumbnail, so it does the most work — make it a clean, well-lit shot of the product. Use the remaining slots for different angles, scale and dimension references, detail close-ups, the product in use, and variations. Etsy shoppers scroll through the gallery, so a full set of 10 strong photos outperforms two or three.

Should Etsy listing photos be square or landscape?

Square (1:1) is the safest upload because Etsy crops the thumbnail to 4:3 on desktop and 1:1 on mobile. A square photo with the product centered survives both crops. If you shoot landscape, keep the subject well inside the middle so the square mobile crop does not cut it off. Whatever ratio you shoot, center the product and leave margin around it.

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